Ideations

Ideations

Problem Statement:

Redesign Blue Buffalo's Wilderness dog food packaging as to increase longevity of product, as well as making it more environmentally conscious. The packaging should be as little packaging as possible, and should show thought behind ease of mobility of packaging.

The Target consumer:

For Blue Buffalo dog food is a young, active, married, middle class lady who cares about her dog's health and well being.

Point of sale:

Dog food bags come in 4.5, 11, and 24 lb bags

They also sell canned dog food, and treats that include dry biscuits, and "sticks"

No matter who you are, or what your style is, Chucks

are a necessary addition to every closet.

Thank you for your time!

When shipping Converse shoes they are housed in many

boxes. First they are placed in the shoe box, which is

what appears on the shelf. Then several of the

primary boxes are placed in a larger box, to make

shipping easier. These larger boxes are placed on

a skid wrapped in plastic wrap, for ease of shipping.

When purchasing your Chucks, they come in a standard

shoe box. They have the Converse logo on the outside

with metal ringlets in the side- the only relation of the

packaging that matches the product design itself.

However, baby shoes come in a stylized shoe box in

the shape of a triangle- a corner of the Converse star.

The box is laced up, to imitate the shoe.

1917 was the year the first pair of Chucks were made.

However they have lasted over 90 years because people

love the retro style. With the creations of Myspace, and

Facebook, Chucks popularity has increased with cute,

romantic pictures involving a pair of Converses.

Converses come in different, styles, sizes, and colors

however no matter what all Chucks have very similar

qualities. The rubber toe, canvas body, and metal

ringlets are iconic features of the Chucks.

Although the target audience of Converse used to be

basketball players, today it's changed to artists,

musicians, trend setters, and pop culture icons.

Right photo courtesy of Trey Connally

One attribute Converse has capitalized on, is the expression

of personal style. From Kristen Stewart wearing Chucks

with a dress, to using them to make an art statement,

Chucks form to everyone, and every situation.

Top Left Photo courtesy of Megan Newton.

One of the best ways to get to know someone, is to

study their shoes.

With such range in style and customization, no two pairs

of Chucks are alike. Everyone has their own original pair

of Converses.

Chucks come in almost any color, design, or shape.

The range of choices consumers have makes the product

more versatile and able to suit many different kinds of

personalities. On top of that, the materials used with

Chucks, make it very easy to personally customize with

drawings.

Although Converse Chucks started as an athlete's shoe,

it has evolved into more of an artist's footwear.

A Deconstruction of Converse's most famous product, Chucks.