Life Experiences

"The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall. Decaf. Cappuccino." You've Got Mail.

Starbucks is a company familiar to everyone. Not only do they create quality coffee, but also they have evolved into an experience. With their italian names, forcing people to conform to their naming qualities, they have created another world. The coffee world. Now when ordering a cup of coffee people can feel elite, as if they are in this club. Although Starbucks is a coffee company, designers can learn a lot from them. They have created an experience without a physical product like a chair. Just by naming your cup of coffee as something outrageous as a tall low-fat decaf carmel machiatto. Using products should be like ordering a cup of coffee from Starbucks, a memorable experience.

Starbucks philanthropy is also very admirable. I think everyone should focus on helping the community. And I mean more then just your family and neighbors, I mean helping people you don't know, who live millions of miles away.