Redesign Blue Buffalo's Wilderness dog food packaging as to increase longevity of product, as well as making it more environmentally conscious. The packaging should be as little packaging as possible, and should show thought behind ease of mobility of packaging.
Tuesday, April 13, 2010
The Target consumer:
For Blue Buffalo dog food is a young, active, married, middle class lady who cares about her dog's health and well being.
Point of sale:
Dog food bags come in 4.5, 11, and 24 lb bags
They also sell canned dog food, and treats that include dry biscuits, and "sticks"
